Consumers preferences of shopping centers in Bratislava (Slovakia)

Best of ASCO ® Slovakia 2011 “ Place : Holiday Inn , Bratislava , Slovakia

Shopping Centers in the Brain

Knutson et al. performed functional MRI on individuals while the subjects were deciding whether or not to purchase various items. Their results, reported in this issue of Neuron, support the theory that the decision to purchase involves the integration of emotional signals related to the anticipation of both obtaining the desired product and suffering the financial loss of paying for it.

Heterogeneity and nonlinearity in consumers’ preferences: An application to the olive oil shopping behavior in Chile

In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function. The extra virgin olive oil market in Chile is a good example. Although domestic production and consumption have increased significantly in the last few years, consumer knowledge of t...

A Multi-attribute Analysis of Preferences for Online and Offline Shopping: Differences across Products, Consumers, and Shopping Stages

In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better online or offline. A multipart survey was administered to assess how product attribute evaluations drive differences in online/offline shopping preferences between products, between consumers, and b...

A Typology Of Online Window Shopping Consumers

Consumer online shopping behaviors are well attended in the IS and marketing literature. Yet, there is another group of individuals who spend a lot of time online but do not purchase anything. This online window shopping phenomenon is intriguing to both scholars and marketers yet it is less studied and little understood. Questions such as what the online window shopping consumers do during thei...